What kind of branding strategy ITC is following?
ITC uses selective and differentiated targeting strategy is used by the company for offerings of the different group of companies.
What is the marketing strategy of ITC company?
Promotional Strategy of ITC It promotes its product on various social media platforms also through print, television, and radio. The brand presence is well-diversified due to their extended product portfolio, they also have different brand ambassadors for different brands.
Which brand is of ITC company?
ITC’s world class FMCG brands including Aashirvaad, Sunfeast, Yippee!, Bingo!, B Natural, ITC Master Chef, Fabelle, Sunbean, Fiama, Engage, Vivel, Savlon, Classmate, Paperkraft, Mangaldeep, Aim and others have garnered encouraging consumer franchise within a short span of time.
How many products does ITC have?
ITC Limited has over 50 FMCG products, across categories such as Foods, Personal Care, Education, and Stationery products, Agarbatti and Matches, Strengthening its diverse and differentiated portfolio of FMCG offerings.
What is the pricing strategy of Hul?
Price Strategy of Hindustan Unilever Limited It applies a simple pricing strategy. Most of the daily used products in middle-class Indian households have a standard quality with low costing. To maintain proper balance in the market with its competitors, HUL sets a competitive pricing policy.
What is ITC target market?
ITC targets almost every group of people as it has a diversified product line. The company targets every age and gender. The majority target audience of the company is young and adult people all over the country from urban or rural areas.
How many products are there under ITC?
How many brands are there in ITC?
Within a relatively short span of time, ITC has built 25 mother brands, many of which are market leaders in their segments. This vibrant portfolio of brands represents an annual consumer spend of nearly H16,000 crore today. Today, ITC’s FMCG products reach every second household in India.
What are ITC FMCG products?
ITC’s array includes staples, spices, biscuits, snack foods, confectionery and ready-to-eat meals, under six brands – ‘Aashirvaad’, ‘Sunfeast’, ‘Kitchens of India’, ‘Bingo! ‘, ‘mint-o’ and ‘Candyman’. In 2010 The Business launched ‘Sunfeast Yippee’ noodles in the fast growing instant noodles category.
What are the 13 businesses of ITC?
BUSINESSES
- FMCG. ITC’s rich mix of FMCG portfolio is designed and customised to delight consumers in myriad ways.
- HOTELS. Launched in 1975, ITC Hotels, India’s premier chain of luxury hotels, has become synonymous with Indian hospitality.
- AGRI BUSINESSES.
- PAPERBOARDS & SPECIALTY PAPERS.
- INFORMATION TECHNOLOGY.
- PACKAGING.
What is the marketing strategy of HUL?
It uses differentiating targeting strategies to make the products available to the customer accordingly as per their choice. HUL has a large number of brands in its brand portfolio and it positions the brands on benefit and usage based positioning strategies. Marketing mix – Here is the Marketing mix of HUL.
What is marketing strategy of ITC?
Marketing Strategy of ITC analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on ITC marketing mix, help the brand succeed.
What are ITC’s food brands?
ITC’s food brands include Sunfeast with sub-brands Dark fantasy, Yumfills, Bounce; Bingo, Candyman, Yippee, GumOn, Mint-O, Kitchen of India, Aashirvaad, Fabelle, Sunfresh, B natural and Sunbeam. Within each of these brands there are different variants of the product.
Which ITC products contribute the most to its business?
Here are some of the ITC products that contribute the most to its business: It sells cigarettes, which includes gold flake kings, wills navy cut, gold flake superstar, and India kings are some of its major brands. In terms of packaged foods, it has ranked in the first place and some of its food brands are Bingo, Sunfeast, Aashirvaad, and Yippee.
What are the different product lines of ITC’s packaging business?
Classmate and Paperkraft offer a variety of products in the education and stationery business. Classmate is the largest notebook brand in the country. Carton board packaging, flexible packaging are the different product lines of ITC’s packaging business. ITC has a premium range of luxury hotels in over 70 destinations.