What is keyword density formula?

By the Numbers: The Keyword Density Formula The formula is straightforward: Divide the number of times a keyword is used on your page by the total number of words on the page. Here’s an easy example: Your page has 1,000 words and your keyword is used 10 times. This gives: 10 / 1000 = .001.

How is Adrank calculated?

Ad Rank is calculated using your bid amount, your auction-time ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the Ad Rank thresholds, the competitiveness of an auction, the context of the person’s search (for example, the person’s location, device, time of search, the …

What is Impression Share?

Impression share (IS) is the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get. Impression share = impressions / total eligible impressions.

What is outranking share?

Outranking share tells you how often your ad ranked higher in the auction than another advertiser’s ad, or if your ad showed when theirs didn’t.

What is keyword density percentage?

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase.

What’s a good keyword density?

Most Search Engine Optimization experts have a belief that an ideal keyword density is close to 1-2%. This means the target keyword should appear around one to two times in a count of 100 words. At this rate, the keyword appears enough times to show search engines what the page is about without keyword stuffing.

How is actual CPC calculated?

CPC) is calculated by dividing the total cost of your clicks by the total number of clicks. Your average CPC is based on your actual cost-per-click (actual CPC), which is the actual amount you’re charged for a click on your ad.

Why is CTR metric important?

CTR is an important metric because it helps you understand your customers—it tells you what works (and what doesn’t work) when trying to reach your target audience. A low CTR could indicate that you’re targeting the wrong audience or that you’re not speaking their language persuasively enough to convince them to click.

How do you calculate impression share?

Inpression Share Formula Impression share is calculated by dividing the number of impressions received by the number of total impressions that the ad was eligible for.

How do I find impression share?

How to Find Your AdWords Impression Share

  1. Sign in to your AdWords account.
  2. Click on the Campaigns tab.
  3. Click the Columns button that is above the statistics table, then select “Modify columns” in the drop-down.
  4. Click Competitive metrics, and add the Impression share columns that you are interested in viewing.

How do I use Target impression share?

How it works. Target Impression Share can be useful for campaigns with brand terms. For example, let’s say you want your ad to show 100% of the time when a user searches for your brand. You can set the Target Impression Share to 100% and the system will then try to show your ad on 100% of auctions in that campaign.

What is a good impression share percentage?

95% impression share should be considered good in case of branded keywords and in case of non-branded keywords 80% should be the bench mark. But if your keyword is very competitive and you have a limited budget then you should expect and aiming for search impression share near to 60%.