## What is keyword density formula?

By the Numbers: The Keyword Density Formula The formula is straightforward: Divide the number of times a keyword is used on your page by the total number of words on the page. Here’s an easy example: Your page has 1,000 words and your keyword is used 10 times. This gives: 10 / 1000 = .001.

Ad Rank is calculated using your bid amount, your auction-time ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the Ad Rank thresholds, the competitiveness of an auction, the context of the person’s search (for example, the person’s location, device, time of search, the …

What is Impression Share?

Impression share (IS) is the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get. Impression share = impressions / total eligible impressions.

### What is keyword density percentage?

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase.

What’s a good keyword density?

1-2%
Most Search Engine Optimization experts have a belief that an ideal keyword density is close to 1-2%. This means the target keyword should appear around one to two times in a count of 100 words. At this rate, the keyword appears enough times to show search engines what the page is about without keyword stuffing.

## How is actual CPC calculated?

CPC) is calculated by dividing the total cost of your clicks by the total number of clicks. Your average CPC is based on your actual cost-per-click (actual CPC), which is the actual amount you’re charged for a click on your ad.

## Why is CTR metric important?

CTR is an important metric because it helps you understand your customers—it tells you what works (and what doesn’t work) when trying to reach your target audience. A low CTR could indicate that you’re targeting the wrong audience or that you’re not speaking their language persuasively enough to convince them to click.

How do you calculate impression share?

Inpression Share Formula Impression share is calculated by dividing the number of impressions received by the number of total impressions that the ad was eligible for.