What is product breadth?
Product breadth, which is the variety of product lines in a store. Product breadth is all about how wide and diverse an assortment is. A retailer that sells many different types of products is considered to have a large product breadth.
What is product line breadth example?
Product Line Breadth The breadth of the product mix consists of all the product lines that the company has to offer to its customers. If we take P&G, for example, the breadth of the major product lines would consists of hair products, oral care, soaps and detergents, baby care, and personal care.
What is breadth strategy?
The normative model of brand image management suggests that marketers should base their images on a single set of consumer needs (depth strategy), rather than multiple sets of needs (breadth strategy).
What is depth and breadth of a product?
Product breadth is how many different products a store is offering for sale. The more products are offered the broader is the product assortment of this business. Product depth is how many different variations of each product the store is carrying.
Why is product breadth important?
Product assortment will also determine a company’s dependence on particular inventory. A high product mix—or a wide range of merchandise—can reduce the risk of dependence on limited items, but selling unnecessary products that don’t connect to your brand’s image can be harmful.
What is brand breadth?
Breadth of brand awareness refers to the range of purchase and consumption situations where the brand comes to mind.
What is breadth and depth?
As nouns the difference between breadth and depth is that breadth is the extent or measure of how broad or wide something is while depth is the vertical distance below a surface; the degree to which something is deep.
What is difference between width and breadth?
Main Difference – Breadth vs Width Breadth is used to talk about measurements of larger entities and figurative entities while width is used to talk about the measurements of smaller entities and physical objects. Breadth and width are two words that are commonly used when discussing the measurements of an object.
What is an example of product assortment?
This may mean focusing on product depth, where you have several different product lines that may be relatively shallow but consistent. An example may be a computer company that carries a line of computers, monitors, and printers, but only two or three models in each product line.
What advantage does the availability of assortments provide the consumers?
Consumers generally prefer larger assortments because it offers them the benefit of more choice and variety when making decisions to acquire products (Boyd & Bahn, 2009) .
What is breadth and depth of assortment?
The strategy is made up of two major components: The depth of products offered, or how many variations of a particular product a store carries (e.g. how many sizes or flavors of the same product). The width (breadth) of the product variety, or how many different types of products a store carries.
How is breadth calculated?
When we need to find length of a rectangle we need to divide area by breadth. Similarly, when we need to find breadth of a rectangle we need to divide area by length.
What is product breadth and product depth in retail?
Product breadth is the number of product lines, while product depth is the variety within each of those lines. These two elements combine to make up the store’s product assortment or merchandise mix. Specialty retailers will likely have a smaller product breadth than a general merchandise store.
What is the formula for product breadth and depth?
Breadth + Depth = Product Assortment. The product breadth is the number of product lines, while the product depth is the variety within each of those lines.
What is the product mix breadth of a business?
The product mix breadth of a business refers to the all of the products being sold by a particular brand or company. It could include five items or 500 items in a variety of product lines, but encompasses any and every product produced, manufactured, and distributed by the company.
What is the difference between depth and breadth of product assortment?
All this is decided based on your choice of depth vs. breadth. Product breadth is how many different products a store is offering for sale. The more products are offered the broader is the product assortment of this business. Product depth is how many different variations of each product the store is carrying.